{"id":58655,"date":"2025-10-16T06:00:00","date_gmt":"2025-10-16T09:00:00","guid":{"rendered":"https:\/\/redept.com.br\/blogosfera\/greenwashing-quem-deve-mais-paga-menos\/"},"modified":"2025-10-16T06:00:00","modified_gmt":"2025-10-16T09:00:00","slug":"greenwashing-quem-deve-mais-paga-menos","status":"publish","type":"post","link":"https:\/\/redept.com.br\/blogosfera\/greenwashing-quem-deve-mais-paga-menos\/","title":{"rendered":"Greenwashing: quem deve mais paga menos"},"content":{"rendered":"<p>Greenwashing \u00e9 o nome que se d\u00e1 a uma estrat\u00e9gia de marketing que usa malabarismos e informa\u00e7\u00f5es falsas para passar a impress\u00e3o de uma empresa \u00e9 mais ecol\u00f3gica do que de fato \u00e9. E \u00e9 exatamente com essa postura que empresas est\u00e3o tentando aproveitar a visibilidade da COP30, enquanto, na pr\u00e1tica, pouco fazem de a\u00e7\u00f5es efetivas contra as mudan\u00e7as clim\u00e1ticas. O Bom Dia, Fim do Mundo debate o greenwashing pairando sobre a confer\u00eancia do clima mais importante do ano e tamb\u00e9m sobre como, no fim das contas, os mais pobres que sofrem e pagam a conta da emerg\u00eancia clim\u00e1tica.<\/p>\n<h3><strong>Assista ao videocast abaixo!<\/strong><\/h3>\n<figure>\n<div>\n<\/div>\n<\/figure>\n<p><span>Confira aqui um material complementar do epis\u00f3dio #43<\/span> <em>\u2013 <\/em><strong><em>Greenwashing: quem deve mais paga menos <\/em><\/strong>com links de pesquisas e publica\u00e7\u00f5es citadas no programa:<\/p>\n<ul>\n<li>Reportagem da <strong>Ag\u00eancia P\u00fablica<\/strong>: <em>Petrobras paga influencers para convencer gen Z sobre transi\u00e7\u00e3o energ\u00e9tica<\/em>;<\/li>\n<li>Pesquisa do NetLab sobre greenwashing no LinkedIn;<\/li>\n<li>Estudo na revista Nature Sustainability que mostrou que as maiores empresas de petr\u00f3leo e g\u00e1s s\u00e3o respons\u00e1veis por apenas 1,42% dos projetos de energia renov\u00e1vel em escala global.<\/li>\n<\/ul>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.89'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Post<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:125px;float:left;overflow:hidden;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/redept.com.br\/blogosfera\/lula-anuncia-plano-safra-26-27-de-r-525-bilhoes-e-linha-de-credito-para-agricultura-familiar\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 125px;height:90px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/redept.org\/blogosfera\/wp-content\/plugins\/yuzo-related-post\/assets\/images\/default.png') 50% 50% no-repeat;width: 125px;height:90px;margin-bottom: 5px;background-size: cover; 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